It takes a lot to overwhelm me. Like most mothers I seem to be able to multi-task such as making lunches, signing school notes, answering emails, find missing school ties, wiping noses and navigating Thomas tracks all at the same time and before 7am. But recently I spent a few weeks in the United States and grocery shopping of all things over-whelmed me there. Not the actual shopping but the pre-planning that had to go into it!

In the doom and gloom of the US economy, I was confronted with more sales, flyers, promotions and desperate retailers that I didn’t know where to start. Each newspaper came packed with flyers for every store within a one hundred mile radius it seemed. The sale format that I found most frustration was the “20 items for $10” type. A great savings no doubt but you had about 50 different items to weed through to make up your 20. I watched many shoppers navigate the aisles, flyer (and jaw) clenched in hand, furiously punching away on a calculator, checking and rechecking which qualifying items they had and which ones they were missing. The funny thing was I’m sure they didn’t actually need half of the 20 items in the first place so ended up spending more money in the end! Add a grumpy tired child into the mix and you have a recipe for disaster.

One of the biggest requests from my clients these days is how to save money on their grocery bill and I assure them that there is an easier way than the exhausting process I saw happening to consumers in the US.

Here are a few tips for saving your hard earned food dollars:

· Take the time to make a weekly mental note of what is currently in your refrigerator, freezer and pantry. Use this information to build a weekly meal plan for at least 4 nights of the week.

· Compile a shopping list based on your weekly meal plan. Don’t forget about breakfast and lunches which can often be forgotten. Without planning for these you might end up using expensive drive throughs.

· Stick to your shopping list. It is a grocery stores job to entice you to spend money in their stores. If you go without a plan you are more likely to impulse buy items that a) you don’t need and b) are more expensive than what you might have otherwise purchased.

· Know how a grocery store displays products. Higher profit items are attractively displayed on the front and ends aisles. They are also located at hip to eye level on the shelves. Often the less expensive brands and lower profits (which doesn’t always mean lesser quality) are placed on the bottom or top shelf where your eye does not travel.

· Try to avoid prepackaged, ready made foods. As a parent I know the convenience of meals that you shake out of a box but I guarantee you that what you are saving on time, you are losing on dollars and nutrition. These foods are generally more expensive and contain high amounts of sodium, fat and sugar. More importantly you can’t really stretch them. A large whole chicken however can be turned into 2 or 3 meals; roast chicken one night, quesadillas the next and stock or soup.

· Take a look at the amount you are cooking for your family. You are probably throwing away small amounts each night. If you don’t have a good supply of leftover recipes then adjust your cooking portions to reflect what your family actual consumes on a daily basis.

· Watch the cash register when you are checking out. I have found a lot of cashiers don’t know all the different produce and end up checking them through as a different and often more expensive ones.

Grocery shopping shouldn’t be an overwhelming and stressful experience. Arm yourself with a bit of knowledge and you too can be a savvy shopper.